Type: B2b marketplace | Ecom | SaaS
Role: Chief Product Officer (CPO)
Product Team growth: From 3 to 24+
Main Goal: Launch of a proprietary B2B marketplace platform to support the full procurement cycle for large enterprises
Results:
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GMV 3x increase compared to the first year of launch
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Conversion rate from search to order: 2x increase (46%)
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User base growth: 3x increase
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NPS increased from 20 to 35
2022 - 2023 (Development & Launch)
Team: 1 PM, 1 Analyst, 1 UI/UX Designer
Launch marketplace with key user scenarios:
- Company registration and security verification
- Product catalog and search
- Order status midel
- BI
- Email notifications
- Admin panel
- Feed processor
- Users role model
Challenges:
⚡Limited resources: A small team had to follow the roadmap without delays
⚡Rapid transition to proprietary platform
Solutions:
📌 Optimized development: Prioritized simple yet high-value solutions
📌 Used low-code approaches to accelerate implementation
2023 - 2024 (Scaling and integrations)
Team: 3 PM, 2 Analyst, 1 UI/UX Designer, 2 Support Spec, 1 Content, 1 Project Manager
Focus on integrations and scalability:
- ERP Client (SAP) integration into the procurement process
- SSO launch
- Promo & discount microservice
- Catalog management tools
- Improve UX in product search
- Introduced group acess management and role permissions
Challenges:
⚡ CTO transition and team adaptation to new technical strategies
⚡ Complex ERP client integrations
Solutions:
📌 Standardized APIs and integration templates
📌 Optimized content management processes
2024 - 2025 (AI, Mobile Optimization, and Advanced Functionalities)
Team: 5 PM, 4 Analyst, 2 UI/UX Designer, 3 Support Spec, 5 Content, 1 Project Manager
AI and advanced functionality implementation:
- AI algorithms for automated product categorization
- Enhanced search algorithms with AI
- Product recommendations: analog and related products
Extra B2B functionality:
- Support for regulated and export-specific products
- Tax system integration
- Users chat
- Cost centers launched
- Web-mobile
- Fust-track integration
Challenges:
⚡ AI-driven categorization and search optimization
⚡ Supporting complex legal and tax regulations
Solutions:
📌 Piloted AI-driven solutions before full-scale deployment
📌 Developed a flexible integration system
Development & Launch
Scaling and integrations
AI, Mobile and advanced func
2022 - 2023
2023 -2024
2024 -2025
Type: B2b platfom | Retail | AI forecasting | SaaS
Role: Chief Product Officer (CPO)
Main Goal: AI-powered retail platform that enables demand forecasting, real-time product availability monitoring, auto-order adjustment for retailer ERP systems, and retail data monetization for manufacturers
Results:
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+4500 stores use AIA
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Expansion into markets US, China, CIS
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User base growth: 4x increase
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NPS 50
The family of solutions for retailer and manufacturer to grow sales and improve operational efficiency:
Team: 3 PM, 2 Analyst, 2 UI/UX Designer, 1 Project Manager
Challenges:
⚡ Deliver a comprehensive solution for retailers
⚡ Prepare the platform for deployment in multiple countries
⚡ Increase profitability through existing customers
Solutions:
📌 Deep dive product investigations with current clients
📌 Improve infrastructure to different countries
📌 Add extra funcs & solutions with low code for selling current clients
Type: B2b platfom | Retail | AI forecasting | SaaS
OSA Hybrid Platform is a B2B platform that includes a web application and a mobile application designed for retailers. The project was developed to automate inventory management processes, price tag updates, and expired product handling in retail stores.
Part of the OSA company was sold to a large IT company Softline, which continues to develop applications under the GROSA brand.
Main Goal: The primary goal of OSA Hybrid Platform is to optimize retail operations by automating inventory management, reducing out-of-stock situations, ensuring accurate pricing, and minimizing losses from expired products. This enhances operational efficiency, improves store profitability, and streamlines employee workflows.
Results:
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The system was used by several major retailers with a total network of over 2,000 stores.
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Significant time savings for employees through process automation.
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Increased store profitability by up to 25% without additional costs beyond service infrastructure.
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High user satisfaction (NPS 55).
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Improved store appearance and additional GMV growth of up to 5%.
Type: B2b broker's platfom | Track & Trace | SaaS
Role: Chief Product Officer (CPO)
Main Goal: B2B platform designed for a brokerage company that facilitates interactions with suppliers and buyers of products worldwide. The platform provides a full cycle of order, contract, and logistics management, offering convenient tools for all participants in the process.
Currently, eFresh.pro collaborates with suppliers from South Africa, Peru, China, and Argentina, expanding global trade opportunities.
Key Platform Features:
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Data and Contract Storage – Secure and centralized document management.
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Directories – Easy access to up-to-date information on suppliers, products, and counterparties.
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Order Creation – Transparency and control at every stage of the transaction.
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Real-Time Container Tracking & Trace
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Claim Monitoring – A system for managing claims and resolving order issues.
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Customs Clearance Processing – Support for all necessary customs clearance procedures.
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Order Payment – Financial operations control and seamless integration with payment systems.